Thriver marketing website
My role
Working in collaboration with another visual designer, design director, and internal stakeholders at Thriver. I was responsible for both design and development (Webflow).
.png)
Background
As a company that pivoted its solution and rebranded during the pandemic, the Thriver marketing team was challenged to educate past customers and connect with new customers about their offerings. The Thriver homepage needed to promote how companies can thrive at a time when teams were struggling to stay connected and motivated.
The problem
The previous homepage was adapted from the old brand identity and did not evoke the new mission of the company
The site needed to highlight Thriver's high-level offerings at a glance, with the ability to learn more or jump right into the product
Lastly, it needed to better reflect the look and feel of the Thriver product
Goal
1
Showcase high-level offerings
2
Convey unique value-add features of the platform
3
Highlight Thriver's provider partnership
4
Social proof to build trust with target audience
5
Evoke the mission to "fuel thriving workplaces"
The solution
The design team spent time diving into how to tell this story cohesively with consideration for the user journey of learning about our product, balanced with CTAs that would get users exploring what we offer. With this redesign we also continued to evolve on our brand’s design language, exploring some new colours, graphic elements, and dynamic layouts.
In addition to the redesign, the design team also undertook an initiative to bring custom illustrations into the mix to evoke the feeling of the brand through more than just images.
