BioConnect Exhibit Design
Details
Leading the creative concept and execution of interactive booth experience in collaboration with BioConnect team.
Background
As part of the digital security space, BioConnect exhibited at Money20/20, a yearly FinTech conference for the financial services industry to connect on the latest trends in their industry.
The problem
Fobs, pins, passwords, personal verification questions, and other inputs are not true representations of our identity and create many barriers to our finances. Imagine what it would be like if you could just be yourself without these technological barriers? This concept was the inspiration for our booth theme: #BeYou.
Goal
1
Create an interactive booth that allows users to have a self-led experience
2
Generate buzz at the event about BioConnects innovative solutions and the use-cases it solves
3
Build relationships with existing clientele, allowing the sales team to show them our product in action and talk about their individualized needs
Booth renderings
The solution
The maze-like journey through the booth allowed individuals to perform a variety of everyday banking transactions while using their biometrics to confirm their identity. Powered by BioConnect’s biometric tech, users could perform actions such as withdrawing cash at an ATM, online shopping, accessing online banking, and verifying their voice.
What does it look like to perform your daily transactions with biometrics? These 5 stations allowed users to engage in the experience on their own, self-led journey.
1
ATM
2
Ecommerce
!
Death by token
3
Account login
4
Death by token
5
Voice verification
6
Experience debrief
Floorplan and renderings
The solution
The experiential booth design drew in many event-goers and received quite a bit of buzz around the event. The booth was effective in showcasing a solution that was complex in a way that was clear and impactful to the audience.
